Establishing Your Ideal Customer Avatar

Download the "Step-by-Step Guide to Defining Your ICA" lesson from the Content Catalyst Membership now, completely free.

This video and workbook will set the foundation for creating a social media strategy that not only attracts but converts followers into clients.

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Are you not sure who you should be targeting with your content?

Before you start creating any marketing material, you need to know who you're marketing to.

This is why we’re going to start with a cornerstone of any marketing campaign: defining your ideal customer.